Dos and Don’ts of Social Media Marketing
It is a truth that ever so often we see that the presence of a company in the social media seems a bit too personal or perhaps even robot like. Below are some mistakes brands often make in their social media marketing as well as a few strategies that will help them along the way.
What You Should Do:
1. Have A Sound Knowledge of Your Customers
Let “Know your customers” be your first mantra. Make sure your pages and profiles of social media are meant for your customer base regardless of your own personal and individual interests. Your posts should be related to their use and likes.
2. Be Active Not Hyperactive
Being active does not amount to posting at every single excuse. This is primarily due to two major reasons. Firstly too many a posts may cause your followers lose interest in them. Secondly they may get lost in the crowd of newsfeeds and the important posts too might find themselves as such.
3. Make Time On Your Side
Take note of analytics and post your information in the time frames when your followers are most active on social media.
4. Single Message
Make sure that your voice or in other words the message that you wish to convey is the same across all the channels of social media, websites etc.
5. The King of Social Actions: Share
Follow the ultimate action of social media that is to say, share. It seems the magnanimity taught to us as kids remains valid as adults also.
1. Don’t Like Posts By Yourself
It is mostly obvious to all that you are fond of the posts you post yourself. There is no need to reaffirm it by a liking it. However feel free to encourage your employees to favourite or like those content. You have no idea how good brand ambassadors they might be.
2. Put Your Accounts To Good Use
Do not neglect your twitter accounts and Facebook pages by not putting them to use. If you have them use them. After all those social media presence footprints would mean little and their utility would come to naught if they are left unused.
3. Take Care While You Share
Be careful of what you are sharing and refrain from sharing too much. Try to figure out a checklist. Pictures of products or even posting hints could sometimes severely disrupt or derail actions like product premieres and can mar the whole product launch.
4. Be Choosy
Mirroring real life be choosy in selecting the people you choose to interact with. The first rule of this selectiveness is that one does not need to follow whoever follows him. Keep in mind whether your association with them will benefit or look good in favor of your business
5. Always Be Open to Networking
It seems that at certain times your online life emulates your real life after all. Take the case of networking. Similar to that of real life, one needs to network and foster relationships in order to make connections and see your brand grow. A positive impression may even lead to a number of word-of-mouth promotions.