What is Social Media Optimization
Introduction According to Wikipedia, Social Media Optimization (SMO) involves the use of multiple outlets of social media apart from communities in order to generate publicity towards increasing the awareness of a particular brand, product or event. The types of social media concerned are inclusive of social news, RSS feeds, bookmarking sites along with social networking sites, blogs and video sites. The end goal of both SEO or search engine optimization and SMO remain the same i.e. generate traffic and awareness regarding a website. In its basic sense SMO indicates the optimization of a website and the content it has to be shared across networking sites and social media. REALSMO Joshua Berg is a leading proponent of the seven step model of SMO popularly referred to as the REALSMO, viz. • Reputation: Make your brand a qualified and reliable source of repute. In order to build or enhance your reputation online one must create quality content in order to project yourself as an expert. Or you can also be a curator of quality content thus making yourself a qualified and respected source. • Engage: Always be more encouraging towards sharing and reciprocation. Strive to engage with your particular audience by being active in form of comments, likes, shares and Google’s favorite- plus ones. Target networks particularly interested in your niche and enable social login on your site so that people can get easily involved. Inclusion of a call to action is also vital. • Authority: Post quality content and rise to a position of authority in your chosen niche. Initiatives such as Google authorship are aimed to ascertain individuals and brands considered to be authoritative and reliable by real people. Authority as measured by social benchmarks such as bookmarks, shares, tweets or plus ones also help in SEO. • Thought Leader: In order to be a thought leader one must create quality content through research, thinking and creativity or add fresh perspectives on existing content. • The Social Side: Cultivate your sociability by being social and engaging with sociable experts in the field of your choice. Build networks with quality people and actively engage with them. • Media Platforms: Utilize each and every opportunity to maximize influence and have a good grasp of your social media platforms. It is imperative that you seek out the correct platforms and communities and groups where your audience hangs out. • Optimize: Increase optimization by improving technical aspects. The points to optimize while doing your SMO is: Take good care of the share buttons in order to make it easier for visitors to share your content. Prominently display your social icons. Keep your subscription options like RSS, email, newsletter group together at an easy to find place. Use the social log in option so that it becomes easier for users to share their comments and thus be engaged. Optimize your rich snippets which social networks use to summaries contents of a stated page. Optimize title tags.