What is Video Marketing and Why is it Important?

The Internet has emerged as a phenomenon like no other in history.  The harbinger of the digital age the Internet has forced marketers and other men of commerce rethink their whole concepts, strategies and techniques. In such a scenario inclusion of video into the marketing mix was undoubtedly inevitable.  It goes a long way to help to get your brand across to its target audience in a way that is far more effective.  • The effect that motion pictures when used synonymously with video, has on viewers is something unprecedented. A stronger relation with the target audience is created with video marketing.  The irresistible combination of audio, action and imagery gives you the ability to convey much more than thought possible ever before.  It imparts great vivacity to your brand.  Video marketing aids you in gauging the reaction of your audience.  As a form of marketing, video marketing educates and entertains in a superior manner.  Video advertisin is amongst the SEO techniques that are becoming increasingly relevant and helpful.  Not only drive more traffic to your site but also goes a long way in boosting your popularity among netizens.  • Another aspect of video that makes it attractive is its reusability in various aspects of the various processes of your marketing efforts.  We can take for example a video shot with an audio track, in which case the audio maybe used as an user guide, snapshots of that video maybe used in the print and digital and online media. Components of videos are recyclable, thus making videos an activity with multiple purposes yielding more productivity than the other forms of content made for marketing.  • Videos are also flexible in that they bring to the counter more options of viewing.  Watching T.V.’s and going to cinema halls as the primary if not the sole source of watching videos has long gone past with the advent of smartphones and video sharing sites. It is commonplace to see video streamed on smartphones in public vehicles at airports and even at stores. Video sharing sites such as YouTube and VEVO and Vimeo have gained wide popularity and people are enjoying the freedom to indulge in enjoying their video content on the go.  • Though it is indeed a statement of fact that search engine spiders cannot crawl the content of videos, it is also true that some site such as YouTube do allow users to add written content other than the video which is of great help in fulfilling the SEO goals.  Titles rich in keywords, meta tags besides description amongst others, all are allowed.  One has run out of reasons for refraining oneself from including video from his marketing mix scheme of things, when the statistics and facts all point out towards its increasing dominance in this world, ruled as it is by the internet.