Why Digital Marketing is better than Traditional Marketing
If you have a question in mind about why Digital Marketing is better than Traditional Marketing, then you have to read our full article first and then decide which marketing tactic suites your business. When you, the small business owner, seek to part with some of your money on advertisement you are spoilt with a variety of choices. As often the case is that these sort of small businesses don’t have a large advertising budget, the choice of ad medium not only becomes of paramount importance but also tends to involve a lot of deep thinking and stress. Increasingly business owners find themselves wondering about digital marketing and what it really means. Though the debate regarding which is more preferable, digital marketing or the traditional form of the same activity, rages on, one can safely say that it depends on the purpose at hand. Below some points are stated which you should consider when you embark upon launching your next ad campaign and a Traditional Marketing definition and a Digital Marketing definition are also considered. Traditional Marketing Definition Marketing and advertisement in the traditional way refers to the age old practice of running ads on TV, radio, newspapers, magazines, mailers etc. According to a survey by Nielsen points out forty-seven of consumers find ads rendered on the traditional mediums to be credible. Though this may at times be more than some modes of digital marketing, still its credibility curve has been facing downwards with drops of 24 percent in 2011 and 20 percent in 2010. The pivotal reason behind this sea-change is the demographics involved. The upcoming generation of adults who grew up on the internet are computer savvy and rely on the elements of the digital age for the normal functioning of their day to day lives. This segment is now the primary consumer and thus is open to digital forms of marketing and advertising. But the fact remains that the mighty television remains number one in terms of advertising popularity though experts predict this is due to change in favor of digital advertising in the coming five to ten years. What Digital Marketing Happens To Be? Digital marketing stands for the various forms of web marketing be it social media pages, search engine ads, business websites or banner ads. This form of marketing and advertising possess quite a number of advantages in context of today’s economy. Apart from the before mentioned demographic advantages which will only grow from strength to strength with the passage of time, digital advertisement allows companies to build one to one connections with their customers and forge a lasting relationship. You can also inform them about new products and offers and make them come back. All this is made possible by social media. The lure of inbound marketing where your customers find you without any effort on your part is also alluring. To Conclude Traditional marketing does have a future for some time still, but the baton will surely pass on into the hands of digital marketing. In certain cases a fusion of digital and traditional advertising hold the most potent solution to make sales and acquire new customers. Some chose to make their marketing efforts exclusively digital. But if you exclude digital marketing from your marketing scheme of things, you are sure to miss the plot.