Why Does My Website Need SEO
Whether selling products or getting more blog viewers, whatever the goal of your site might be SEO or search engine optimization can prove to be of great help. SEO is intended to enhance your visibility across search engines. Search engines help your potential clients or visitors come across your web presence after searching for relevant words or phrases on a search engine. Without proper SEO of your website, it is impossible to get top rank in search engines like Google, Yahoo and Bing. So, Why does My website need SEO? Keywords How effective the SEO has been for a website or webpage is measured and defined by its keywords. While conducting an SEO task keep in mind the words that are likely to be used by a person in search for a particular product, service or even as a topic for discussion. The attempt should always be to make the keywords descriptive and particular. Take for example ice-cream. This will undoubtedly show innumerable results. Instead focus on particular keywords like strawberry ice-cream which will narrow down the results significantly. Fewer results mean less competition. Another technique one may make use of is using interrogative statements like “Why prefer curd instead of ice-cream?” Conduct market research into the current trends and demands in order to fine tune the keywords to be used. Also be careful so as not to overuse keywords. Use three to five keywords for each page of content. Content Is King Without quality content SEO even with the best keywords is at best lame. Quality content refers to the ability of the information to be exact and reliable. Individuals with exceptional writing and editing skills are usually assigned the task of creating such content. The task of SEO is not the creation of such content but rather the relaying of content to web browsers and other sites. It must be kept in mind that absence of typographical and grammatical errors, usage of simple words and factual data go a long way in making content great. No matter how convenient and cool an infographic or image might look but always be sure to keep in mind that search engines look for text and its quality must be of foremost concern. Meta Information Meta tags and titles are still relevant in today’s world of ever-changing algorithms. Title tags are still the first things that catch the eye of an internet user when he sees the results of a searched phrase. But do keep the title length low and use words sparsely. Make use of active voice and state the most important idea. The Meta description is intended to provide more details about the page’s title. The number of words for an effective Meta description is also limited. One can provide the summary of a page’s description in a few sentences. One can also try out techniques like to state details arousing the interest of the viewer, us of the active voice and express the relevance of the topic to the target audience or public. When employing SEO makes sure your efforts include theses three essentials to success.