Search Engine Optimization(SEO)
AIDM currently is a leading digital marketing training institute in Kolkata and provides the best SEO (Search Engine Optimization) Training. This is one of the nieces of our Digital Marketing courses in Kolkata. Search Engine Optimization is the process of placing the search snippet of a particular web page at the top of Search Engine Result Page (SERP) against a particular keyword. It is a long term and elaborated process. A digital marketer must have a good understanding of Search Engine algorithms in order to pull off this job. SEO is a combination of multiple sets of tasks. We execute these tasks separately. For better understanding, we should describe the set of tasks separately:
STEP 1: Begin with Keyword Research.
First of all, you need to know what a keyword is. Keyword in the field of digital marketing is a word used to classify or organize digital content or to facilitate an online search for information. For example, if you put “Football” in the Google search bar as a keyword then Google will provide you all the data from its database which are optimized with the keyword “football”.
Keyword research is a practice to search out the keywords with the most potentiality to describe a particular service and to get more viewers to its website. Keyword research is one among the foremost vital elements of SEO method unless you don’t recognize what individuals are searching on the net and what data they're searching for, it’s nearly impossible to begin SEO campaign.
STEP 2: Use the Keywords for Contents, Title tag and Meta descriptions.
Now the most obvious question is where you would put the keywords. You need to fuse your web contents with the keywords. But don't just put keywords in content. Content should provide useful information to the readers. And the keywords should come naturally. If you choose your keywords wisely than they will have the very essence of your business. Similarly, the purpose of content is to describe the nature of your business to the readers. Therefore, it is not a difficult task to put keywords naturally into the contents.
In addition, the keywords should be on Title tag and Meta description too.
STEP 3: Use Onpage and Offpage SEO techniques.
Other than keywords, contents, title tag and meta descriptions there are also other variables in Onpage SEO.
Heading Tag is one of those variables. In a web page, the headings introducing the content in the HTML language are identified by the <h1> <h2> <h3> <h4> <h5> and <h6> heading tags (h for "heading"). These heading tags have two main purposes: To inform the visitor with visible and summarized texts about the content of the following paragraphs. So they help readers better understand what they are about to read. And to indicate to search engines(Google, Bing...) the most important information included on your page (Google's algorithm would give more importance to keywords and phrases that are contained in the titles (heading tags) than to the rest of the content). Url structure, Web structure, Website loading speed are among the other important variables of Onpage SEO.
Offpage SEO includes Link Building, SMO, Social Bookmarking, Forum and Blog posting.
Those are the basics of SEO. These steps end up giving a website the much needed online visibility. In this way, a website becomes both user-friendly and SEO friendly. If you are willing to know more about it, you can visit AIDM a digital marketing training institute in Kolkata. As a professional SEO Training Institute, we provide you precise Digital Marketing Training In Kolkata to ape all the required skills.