Advanced Institute of Digital Marketing

Digital Marketing Overview

The rapid rise of digital media and technology is significantly changing the modern business landscape. Key areas of business including sales, marketing and customer service have been disrupted by the revolution in digital media and technology – from the rise of search engines to the massive increases in ecommerce.

It’s now vital that businesses adapt their marketing and sales to reach and influence people researching, buying and communicating online. Digital marketing is the process of marketing online using new technologies and sites including social media, web and mobile sites, search engines, CRM and email marketing. Being effective online is about much more than replacing traditional channels with websites and social media sites. Business leaders need to have a clear strategy on how to profit from the digital revolution and adapt their marketing tactics accordingly.

Seminar Outline


The digital marketing seminar will introduce businesses to the core opportunities and challenges in digital media and marketing. Attendees will learn about how online media and tools are changing the way people research and shop and purchase services. We will also examine the importance of having a digital strategy and explore how businesses are successfully using social media, email marketing and search to boost brand awareness and grow sales.

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What you can expect?


Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

The Digital Marketing Institute’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

The Professional Diploma in Digital Marketing will provide the opportunity to enhance your know-how for measuring the ROI of outsourced digital marketing activities as well as deliver the all-round tools and techniques for managing successfully all digital marketing functions. Specifically, the Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Who should attend?


This training programme is suitable to anyone responsible for developing or implementing an organisation's online strategy or anyone who would like to pursue a career in this Digital Marketing, including:

  • Let you be an Entrepreneur, Marketing Professional, Student or Job Aspirant. This seminar is one and for all!
  • Entrepreneurs or Business owners who wish to amplify their market reach and build their brand in the market and hence increase revenues
  • Managers, Senior Professionals, Marketing and Sales executives who are already doing marketing for their organizations but want to add edge to their skills and hence improve their performance
  • Students from any educational background who wish to learn digital marketing
  • People who have completed their education and seeking for job opportunities in digital marketing
  • Person who wishes to start his own digital marketing agency
  • Anyone who wants to promote his/her talent
  • Any individual who wants to learn digital marketing and gain knowledge about it
  • The seminar will address the digital needs of women from diverse backgrounds – working women, stay at home moms and women entrepreneurs. It will open the possibility of working from home on digital projects and blogging.

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