Advanced Institute of Digital Marketing (AIDM) was established in the year 2011 with a vision to serve the digital marketing course to the nation. AIDM is not only an institute but has the vision to bring awareness in the nation about technologies and how can we use this as our advantage to grow our business.
We offer comprehensive Digital Marketing courses in different disciplines like SEO (Search Engine Optimization), SMM (Social Media Marketing), ORM (Online Reputation Management), PPC (Pay Per Click), Email Marketing, Content Marketing, Mobile Marketing, Video Marketing, and so on. We provide excellent training facilities to students, graduates, professionals, businessmen and entrepreneurs in various domains of Web technologies and the Internet. We value ethical, authentic, industry ready and result oriented training to our students so that they can be benefited professionally, personally and financially.
Digital marketing can be loosely defined as a process in which we can directly promote any business, product, services or brand to the target audiences via internet enabled devices. Digital marketing is also known as internet marketing or online marketing.
Suppose you are starting a Café near a college. It means your target customers are mainly the college goers.
This was just one simple example a small digital marketing skill can benefit your business. Both in short term and long term. And there are thousands effective skills just like it. And they may potentially boost the visibility of any type of business. Due to the effectiveness of Digital marketing there is huge scope in digital marketing as a career option. Different Segments of Digital marketing:
SEO or ( Search Engine Optimization ) are the techniques to make your website or webpage acquire better ranking in organic search engine results. First of all, the better ranking a Website gets in SERP (Search Engine Result Page ) the more chances it gets to attract the attention of a potential customer. Due to more potential customers in your website the chances it conversions gets higher.
SMO or ( Social Media Optimization ) involves using communities or social media outlets with the aim of spreading awareness of a brand, event or product. Social Media Marketing is mainly used for brand promotion but if used cleverly it may get you conversions in some specific types of business. If a business targets youth or teenagers as their potential customers they simply can’t ignore SMO.
PPC or ( Pay Per Click ) is the most prevalent type of internet marketing in which the advertiser pays the publisher each time an ad is clicked. It doesn’t help a business in long term basis but it can satisfy the short term goals of a business strikingly. PPC places a snippet towards the top of a SERP. If a potentially customer urgently needs to make a purchase they click whatever they see at the top. And they generally make a purchase immediately.
Video as the new medium of promotion and marketing has many followers in today’s world. One can put them up for view at video distribution sites like YouTube. Currently, Google prefers videos, especially those on YouTube. As a result Video Marketing is getting more and more important.
What AIDM provides to its students?
If you join AIDM, and learn the subjects that our teachers teach you, you will be benefited in several ways.
We offer advanced seo training as well as all branches of Digital marketing training and also provide certificate of Diploma, Graduate as well as Post graduation in digital marketing. Significance-of-Digital-Marketing-Specialization.
We offer advanced seo training as well as all branches of Digital marketing training and also provide certificate of Diploma, Graduate as well as Post graduation in digital marketing. Significance-of-Digital-Marketing-Specialization.
We offer advanced seo training as well as all branches of Digital marketing training and also provide certificate of Diploma, Graduate as well as Post graduation in digital marketing. Significance-of-Digital-Marketing-Specialization.