CAREER PROSPECTS

Career Prospects

A small digital marketing skill can benefit your business. Both in short term and long term. And there are thousands effective skills just like it. And they may potentially boost the visibility of any type of business. Due to the effectiveness of Digital marketing there is huge scope in digital marketing as a career option.
Now you are thinking, how exactly we can boost the visibility of a brand, service, product or a business organization in internet? Here we have split the basic spectrum of Digital marketing into few segments:
Different Segments of Digital marketing:

• SEO
  SEO or (Search Engine Optimization ) are the techniques to make your website or webpage acquire better ranking in organic search engine results. First of all, the better ranking a Website gets in SERP (Search Engine Result Page) the more chances it gets to attract the attention of a potential customer. Due to more potential customers in your website the chances it conversions gets higher.
• 
  SMO
  SMO or (Social Media Optimization ) involves using communities or social media outlets with the aim of spreading awareness of a brand, event or product. Social Media Marketing is mainly used for brand promotion but if used cleverly it may get you conversions in some specific types of business. If a business targets youth or teenagers as their potential customers they simply can’t ignore SMO.
• 
  PPC
  PPC or ( Pay Per Click ) is the most prevalent type of internet marketing in which the advertiser pays the publisher each time an ad is clicked. It doesn’t help a business in long term basis but it can satisfy the short term goals of a business strikingly. PPC places a snippet towards the top of a SERP. If a potentially customer urgently needs to make a purchase they click whatever they see at the top. And they generally make a purchase immediately.
• 
  Video Marketing
  Video as the new medium of promotion and marketing has many followers in today’s world. One can put them up for view at video distribution sites like YouTube. Currently, Google prefers videos, especially those on YouTube. As a result Video Marketing is getting more and more important.

Our Courses:
We at AIDM provide 3 distinctive Digital marketing courses to enhance your ability of marketing anything online.

CERTIFICATION PROGRAMME IN DIGITAL MARKETING (CPDM)

COURSE DURATION: 1 MONTH

Who should join?

• Those who have fine traditional marketing skills and now they want to use them online
• Those who are currently pursuing a job and required by their office to learn the basics of Digital Marketing.
• Those who want to do marketing of their own brand.

PROFESSIONAL PROGRAMME IN DIGITAL MARKETING (PPDM)

COURSE DURATION: 3 MONTHS

Who should join?

• College students, who want to learn effective career oriented skills.
• Experienced employees who are looking for alternative career options.
• Students with good learning attitude.

ADVANCED PROGRAMME IN DIGITAL MARKETING (APDM)

COURSE DURATION: 6 MONTHS

Who should join?

• College students, who want to learn effective career oriented skills.
• Experienced employees who are looking for alternative career options.
• Students with good learning attitude.
• This course is designed to provide the insight understanding of this industry.