CAREER PROSPECTS
Career Prospects
A small digital marketing skill can benefit your business. Both in short term and long term. And there are thousands effective skills just like it. And they may potentially boost the visibility of any type of business. Due to the effectiveness of Digital marketing there is huge scope in digital marketing as a career option.
Now you are thinking, how exactly we can boost the visibility of a brand, service, product or a business organization in internet? Here we have split the basic spectrum of Digital marketing into few segments:
Different Segments of Digital marketing:
What is digital marketing
Digital marketing can be loosely defined as a process in which we can directly promote any business, product, services or brand to the target audiences via internet enabled devices. Digital marketing is also known as internet marketing or online marketing.
Suppose you are starting a Café near a college. It means your target customers are mainly the college goers.
- What would you do to grab the attention of the college goers?
- You will decorate the exterior of a Café with signboards or glow signs to increase the visibility. It will help.
- But have you considered that where do the college goers spend more time nowadays?
- They are busy using social Medias like Facebook and Instagram.
- So what if you set a business page for your Café in Facebook?
- I will boost the visibility of your business to your target customers.
- Now what if you organize a selfie contest in Facebook which needs to be taken in your café?
- It will not only pull them to your Café and boost your sell but it will also build a good relation between you and your target customers.
This was just one simple example a small digital marketing skill can benefit your business. Both in short term and long term. And there are thousands effective skills just like it. And they may potentially boost the visibility of any type of business. Due to the effectiveness of Digital marketing there is huge scope in digital marketing as a career option. Different Segments of Digital marketing:
Search Engine Optimization
SEO or (Search Engine Optimization ) are the techniques to make your website
Social Media Optimization
SMO or (Social Media Optimization ) involves using communities or social media outlets with the aim of
Pay Per Click
PPC or ( Pay Per Click ) is the most prevalent type of internet marketing in which the advertiser pays
Video Marketing
Video as the new medium of promotion and marketing has many followers in today’s world. One can put them up
Popular Courses
A small digital marketing skill can benefit your business. Both in short term and long term. And there are thousands effective skills just like it. And they may potentially boost the visibility of any type of business. Due to the effectiveness of Digital marketing there is huge scope in digital marketing as a career option.
