Professional Programme
in Digital Marketing (PPDM)
Professional Programme in Digital Marketing (PPDM)
TOPICS COVERED
- Internet Marketing Basics
- Social Media Optimization Advanced
- Digital Marketing and Marketing mix
- ORM and Overview
- SEO Basics
- Viral Marketing
- SEO advanced
- Modes of Viral Marketing
- Online Directories, Classifieds and Forums
- Email Marketing
- Online PR & News submission
- SMS marketing
- Article Submission
- Banner Advertising
- Link Submission and exchange
- Video Marketing
- Google Adsense
- SEM Basics
- Affiliate Marketing - Overview
- SEM (Search Engine Marketing) Basic and Advanced
- SEM (Search Engine Marketing)- Advanced
- Mobile Marketing
- AI basics
